Get Your Business Noticed with Blogging

Get Your Business Noticed with Blogging

Word Count:
895

Summary:
Blogging has become an incredible online marketing tool for businesses of all sizes. A business can save thousands of dollars in paid advertising expenses while gaining valuable exposure and traffic.

Keywords:
blog, weblog, internet marketing, blogger, wordpress, more traffic

Article Body:
Blogging has become an incredible online marketing tool for businesses of all sizes. A business can save thousands of dollars in paid advertising expenses while gaining valuable exposure and traffic.  Blogs are a user-friendly, customizable and flexible medium for effective positioning of your products in the market.  Businesses using blogs to promote their business have a definite edge over their competitors and are seeing a number of advantages. To get that advantage, however, they do require careful planning and effective marketing.

Blog postings are appearing in search engine results faster than other website content.  Post submitted through blogging tools like Blogger and WordPress are being fast tracked to search engine results.  This means more backlinks for your business website and quicker, more up to date search engine placement for your business' marketing message.

Blogs support and even encourage word of mouth viral marketing.  According to a recent survey, there are currently 90 million blogs with 80,000 more being added each day and 30 percent of internet users are blog readers.  The very nature of the blogging space with sites such as Technorati and Digg, quickly spread blog posts to the widest audience.  Posts that become popular can quickly spread across hundreds or thousands of other blogs and social interaction sites.

Customer awareness and loyalty are enhanced.  Having a open dialogue with your customers creates trust and loyalty among them. The ability to respond, almost in real time, to customer questions and comments makes them all the more willing to try your products and services.

Feedback can be instantaneous.  Businesses can use blogs and their related comments for product research and to solicit reviews. This rapid feedback mechanism could allow a business to make product decisions based on almost real time observations of their customers' thinking and behavioral patterns.

Businesses can gain a halo-effect because the 'blogosphere' has the reputation of being a place for reasonable, friendly, helpful and most importantly, personal interactions.  Businesses that can embrace the culture of the environment can help assign the same characteristics to their products and services. 

Notwithstanding the benefits, like any other business website, it is important that the content be well planned and thought out.  Even with the informal nature of many blogs, it is important to remember that they still reflect on the business' image, positively or negatively.  The blog should reflect the values and objectives of the business as well as be reflective of the overall marketing efforts of the business.

Blogging is relatively straightforward, but to be done correctly does take effort and learning.  There are several blogs dedicated to teaching people the do's and don'ts of blogging.  Be aware that blogs may have themes or be community based so make sure you aware of these before putting your business name out there.  The easiest way, of course, to become familiar with the tone of the blog or social community is to spend time reading posts.

Like any website there are a number of things to keep in mind.  Testing, testing and testing are important to make sure the blog meets business objectives.  The tone of blogs may be more subtle to detect than standard websites, requiring frequent tweaks to get it right.

Be prepared in advance for a much higher level of content posting than normal with a more static website.  Blogs, to be effective, need regular, even daily, infusions of fresh content to stay relevant and keep visitors' attention.

As with a standard website, be aware of legal issues, disclaimers, notifications, copyright issues or other issues relevant to the business.  The informal nature of blogs, as well as the higher volume of updates can create compliance issues if not carefully monitored.

Finally, once a business decides to invest in blogging, there are great ways to spread the word about the new blog.  To get the best marketing results, it is essential to actively promote your business blogs through blog search sites and directories. Promotion and submissions should be consistent with your products, services or the theme of the blog to be most effective.  Adding exclusive or member's only information can also increase the likelihood that casual browsers will invest the time to follow the business' postings.

Promotion of the blog can be almost automatic be creating and promoting Really Simple Syndication (RSS) feeds in conjunction with the blogs.  Individuals and other, related, websites can view and display blog postings directly from their own websites or personal news readers.  This allows the blog poster to essentially push posts to reader's desktops instead of relying on them to visit the originating blog site.

Since search engine placement is essential for traffic volume the blog should make effective use of keyword phrases.  Blogs are by definition very content heavy website, which afford amble opportunity to generate keyword rich copy. Keywords should be selected to ensure that relevant traffic is directed to the business blog.

In summary, a blog is a great way to promote a business.  A number of advantages can be gained as long as the business plans well and takes the steps to properly promote its new blog.

Aubrey Jones is President and founder of Riverbank Consulting, Inc. Through Webs 4 Small Business he is able to bring SEO and other internet services to Small Business owners. He has been in the technology and internet industry for over 10 years building and managing large commercial internet services.

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Email Etiquette – More Than Just Manners

Email Etiquette – More Than Just Manners

Word Count:
2014

Summary:
We all understand the importance of good "people skills" when it comes to our interpersonal communication – it helps us get the results we need. Our communication determines the opinion others have of us – knowledgeable or ignorant, pleasant or rude, professional or immature. Most of the time this is in face-to-face or telephone conversations where we have some control over the impression we make on others.

When it comes to netiquette (Network Etiquette), it's not as easy...

Keywords:
email netiquette,email etiquette,sending email,email quidelines,email marketing,writing emails

Article Body:
We all understand the importance of good "people skills" when it comes to our interpersonal communication – it helps us get the results we need. Our communication determines the opinion others have of us – knowledgeable or ignorant, pleasant or rude, professional or immature. Most of the time this is in face-to-face or telephone conversations where we have some control over the impression we make on others.

When it comes to netiquette (Network Etiquette), it's not as easy to control how others perceive us, and yet it's even more important. Why? Because what you write and how you use email can affect whether your email gets delivered, read, or responded to – and what that response is! In addition, there are numerous "technology traps" that are easy to fall into. Have you ever seen someone accidentally send an angry or sensitive response to a huge group of people by using the "Reply All" key?

And before you say to yourself "I already know" and stop reading this article, realize that every single one of us could benefit from a few simple reminders on the proper use of email, not just from a personal view but also from a business standpoint. If you're doing business on the internet – and using email to communicate with your customers – then this article is a must read for you! You may already know many of these tips, but even the most experienced user will find a few rules you were not aware of or have fallen into the habit of breaking.

Think, write, and think again. 
Email is a static, one-way channel – unlike live communication, there's no way to get immediate feedback (from facial expressions or voice responses) to know if we are being effective or even understood. So think twice before hitting the send key. Is there ANY chance that the recipient might misinterpret what you want them to understand? Do your thoughts come across as abrupt or angry? Could this email accidentally affect your reputation? The hastily written word may lack feelings and the true emotion you intended. You might be smiling as you type, but your note could come across as sarcastic or mean-spirited. Remember – there's a person on the other end, not just a computer.

Use a meaningful subject line.
This is the first thing your reader will see, so use the space to help them understand the contents of the email even before they open it. Using the same rule from above, type in a subject that relates to the message you're sending, rather than leaving the subject blank. Without a subject line your note will probably be seen as another piece of junk mail – not everyone will recognize who you are just from your email address. Many internet service providers (ISP's) filter out suspicious looking email, and a blank subject is a big red flag. Also, try to avoid generic words like "Hi" or "Check This Out" to avoid having the recipients spam or virus software delete your message!

The beginning, and the end.
Always use a salutation, even if it's short. Start your message with "Hi", or "Hello", or "Dear", whatever works best for the intended recipient, and whatever reflects your personality. Think about this: when you call someone on the telephone, don't you say "Hello" before telling them what you want? Email messages should be no different. At a minimum, address the email to the person.

Don't forget the end of your message too! Always sign your messages with your name, and say "Thank You", or "Sincerely", or something else appropriate. You can even setup a signature in your email program that will automatically display your information at the bottom of every email message you send. For directions, use your email programs help file and do a search for signature.
 
Protect your recipient's identity – use "To:", "CC:" and "BC:" properly.
There are a few simple netiquette rules for using the address fields in email.

If your email is being sent to just one person or email address, place it in the "To:" field. This should be the person who is responsible for sending you a reply.
 
When your email is being sent to more than one person and all the recipients truly need to know who else is receiving it, put all the addresses in the "CC:" field.
 
For email sent to multiple recipients who have no real reason to know the names and email addresses of everyone else to whom it is being sent, put all the addresses in the "BCC:" field.

(Some email software requires at least one address to be placed in the "To:" field. Put your own email address in the "To:" section if this is required.)

By default, not every email program has the BCC field available for viewing. If you cannot see the Bcc field in your program, check your programs help file for directions.

Give memory a helping hand.
When replying to emails, include a copy of the prior notes you've traded with the person on the topic, don't just send a new one. I may receive 50 emails a day that need a reply and it's not always possible to remember every single 'conversation' with every single person. Please don't make your reader go looking through their 'sent items' folder or email 'recycle bin' to refresh their memory!

Use the 'Read Receipt' sparingly.
In some cases, it's crucial for both parties to know that a message was received. However, in normal day-to-day activities you should not request a read receipt for every single message you send. It's annoying to the recipient to have to click that pop up box every time they get your email. And it is an invasion of privacy. Don't forget – just because they have received it doesn't mean they have necessarily read it, so receiving a read receipt doesn't actually prove anything other than that the message was received. And for day to day communications, is that really necessary?
 
URGENT!
The boy who cried wolf. Do not send all your messages as URGENT, or HIGH PRIORITY. If your recipients keep receiving messages marked that way, then eventually the red exclamation point loses it's effectiveness – except to reinforce how important YOU think you are. Reserve these messages for those that are of utmost importance!

Avoid special formatting.
For your day-to-day messages, don't use colored email backgrounds, colored fonts, special fonts, images or other "pretty" type of formatting to your messages. Keep them clean – this makes it easier for the intended recipient to read them and reply. It's best to send messages in plain text to ensure everyone will be able to read them, since not everyone has their email set to receive html emails. You would be amazed at how bad your note may look to someone viewing their email on a handheld device or an older computer. By keeping your emails clean, they will also load much faster for the recipient!

Don't SHOUT!
If you type in all capital letters, your reader will see this as yelling, or they will think that you were just too lazy to use proper text formatting. It's also hard on the eyes – did you know that it takes longer to read something written in all caps than it does to read something that is properly formatted?

Proof, spell-check, and use proper formatting.
Poor writing skills are a direct reflection on you! And the reader never forgets the person who writes an undecipherable message. Spell checking will prevent most misspelled words, but you should always proof your email in case you've written the incorrect word (that was spelled correctly). For example, month and moth, where and were, all look correct to a spell-check program. Use proper capitalization, punctuation and formatting. Break your paragraphs when the subject changes, or if they become too long. Don't use excessive formatting (too much bold, too many exclamation points and question marks, etc.) Too much of anything will make your message harder to read. You want to make your message easily readable, as well as understandable. Proofread it to ensure it make sense, and never assume the reader knows what you mean, always spell it out for them. The time it takes to proof and spell check is minimal compared to the lasting impression you will make if you don't take the time.

Take the time to send a reply.
Even when someone emails you something that doesn't need a direct response, follow up with them in a timely manner just to let them know you received their message. It's amazing how often people will ask for advice, and not even reply with a short "Thank you" when they receive their answer. A simple message telling the sender is sufficient. And this lets them know you did receive it, that it didn't just get stuck in cyberspace somewhere.

If they didn't request it, don't send it!
No matter what you think may be acceptable, you cannot email someone about your product/service without their permission. Unless they request that you send them an email, or you have previously done business with them, then it is illegal to send them an email, period. Any recipient can easily forward your email to their ISP and report you for sending unsolicited email messages (SPAM).

This report would result in the immediate removal of all your websites/email address from most servers. You would then join a list of "prohibited senders" meaning that servers would not allow any messages attached to your domain name to be received by their customers - the people you are sending your messages to.

You might be thinking, "but I get emails every day about products/services that I didn't request information about." Sending unsolicited email messages (SPAM), is kind of like speeding. Lot's of people do it, but it is against the law, and no matter how long you may get away with it, you are bound to get caught!

Compress, Compress, Compress!
If you are sending an email with several large attachments, it is often better to send them in a few separate emails, so that you don't send a document that is too large to even open. Or, you can try compressing your messages into a zipped file. It doesn't reduce the size of images or pictures very much, but it works great for text, spreadsheet and program files. This is very easy to do, and will make your file size much smaller, and make the recipient much happier. 

 
Hoaxes as helpful hints.
If it sounds too good to be true, it probably is. Do not forward everything that gets sent to you. We've all seen them – the chain-letter emails that promise if you forward to x number of people you'll get paid, or you'll win something, or you will be lucky forever. It's all a hoax, a scam, and the only result is huge numbers of email transmissions that slow down servers all across the country. If you receive one of these emails from a friend, reply to them (in a very nice way) and explain to them why this isn't true, or ask them to stop forwarding them to you.

Virus, or virus advice?
Many viruses are spread by email masquerading as warnings about – a virus! If someone forwards you a virus warning, which usually contains instructions for removing a virus from your computer... check google.com for that virus BEFORE doing anything. Chances are, it's also a hoax, and if you do remove that "bad file" from your computer, you're actually removing a necessary component crucial to your system!

Wow, that was a lot of information to take in at one time, but I congratulate you for sticking it out and reading the entire article. Please share it with your family, friends and colleagues.

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Adwords Top Tips: Create Your Own Adwords Miracle!

Adwords Top Tips: Create Your Own Adwords Miracle!

Word Count:
339

Summary:
Are you looking to learn how to optimize your ads, increase click through rate, reduce advertising costs and maximize return on investment in one go? The following tips will help you in achieving those aims.

Keeping Track On Your ROI (Return on investment)

This is one statistic that you really need to know. You need to know where your conversions are coming from on a keyword level. Detailed knowledge on this will seriously reduce your advertising costs which into increa...

Keywords:
adwords,adwords miracle

Article Body:
Are you looking to learn how to optimize your ads, increase click through rate, reduce advertising costs and maximize return on investment in one go? The following tips will help you in achieving those aims.

Keeping Track On Your ROI (Return on investment)

This is one statistic that you really need to know. You need to know where your conversions are coming from on a keyword level. Detailed knowledge on this will seriously reduce your advertising costs which into increases your overall profit. Google now provides a useful service from within your Adwords account called 'Analytics' which will provide with this vital information.

How to Improve ROI?

Conversion rates will need to be improved. This can be achieved by:

Traffic Quality – One of the major mistakes that new adword users make is bidding on to general a term. You need to narrow down your keywords. For example, instead of bidding on 'sports car' you may do better to try 'red convertible sports car'. If you can attract more targeted traffic you will have a better chance of converting them into actual sales.

Ad Copy – Try some simple split testing. Test the same ad, but with different headlines. Make sure you click the 'show ads equally' option within your account. This will be an ongoing process that will forces you to gradually write better performing ads.

Landing page – Do you have your own landing page?

If you are only direct linking to the merchants page then this will not apply to you, although landing page is something that you should be looking into. If you do have a landing page you will need to constantly monitor and update. Are people clicking through to your merchant? If not then work must be done on the landing page to remedy this. Try improving your page headline, write better reviews, make links stand out more etc. Maybe you could offer them something free? The point of a landing page is to pre-sell the product to them before they even get to your link!

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Crucial Tips And Techniques Required To Be An Affiliate Marketer.

Crucial Tips And Techniques Required To Be An Affiliate Marketer.

Word Count:
770

Summary:
Each and every one of us has their own special interests or a hobby. We may love and have a large collection of books, music, and movies or we may be sports fanatic or enjoy traveling. We may also love gardening or having pets. Doing things we love to do, reduces stress and helps us to temporarily forget our every day problems and troubles, in some cases it may inspire us to find a solution to a problem. But not everyone has a hobby that makes money for him/her except if you love your job.

Keywords:
affiliate marketing, making money online, marketing

Article Body:
Each and every one of us has their own special interests or a hobby. We may love and have a large collection of books, music, and movies or we may be sports fanatic or enjoy traveling. We may also love gardening or having pets. Doing things we love to do, reduces stress and helps us to temporarily forget our every day problems and troubles, in some cases it may inspire us to find a solution to a problem. But not everyone has a hobby that makes money for him/her except if you love your job.

Earning money with a hobby you love to do could earn you an extra income, with practice and experience it could allow you to quit your day job. That is why many of us today go online to start a business; their reasons are either to supplement their income or to gradually replace their offline income from their job. A great way to start making money online is through affiliate marketing.

Affiliate marketing is sharing revenue between an online merchant and one or more affiliates. The affiliate refers new customers to the online merchant and is paid a commission for either the new referral or sales generated. There are several advantages to affiliate marketing, mainly you don't need to generate or stock an inventory of products, no need to create an online e-store, and you never have to worry about keeping a customer happy, the merchant takes care of it all.

Now, for sure you want to be an affiliate marketer with all the benefits an affiliate could get. But, do you have what it takes to be an affiliate marketer? To properly begin in affiliate marketing, you have to decide what area or areas you're interested in. What products do you know the most and which products you could do the best job of selling? Once you discover your specialty; perseverance, patience, and determination comes next. These qualities should be possessed in order to be a good affiliate marketer.

A lot of online affiliate marketers become impatient and fail. You have to know your strengths and weaknesses, what things are you good at and what are your abilities and capabilities related to your chosen niche. The most important thing is you have to have a strong desire and will to succeed in affiliate marketing.

To be an affiliate marketer is not an easy task. You have to learn the techniques of marketing your product or service. There are many marketers out there promoting their ways of marketing, one should be cautious in attempting to jump on each technique. To be a successful affiliate marketer, you should learn how to listen and to be taught because in life we need to learn skills to get by.

An affiliate marketer should know how to effectively market their product; an effective marketing technique will get thousands of visitors to view their product which equates to more sales. Creating and publishing your own website will create a bigger chance of making money online faster. Avoiding the same mistakes of other affiliates is advised; many are just in it for a quick buck and fail to build a long term business. It's important to understand that you're building a long term business. It is essential to focus on what will makes you several sales each day and not the few dollars you'll make in one sale. 

It is also better to have knowledge on how to upsell your visitors for expensive services. This will distinguish you as an expert to the field which will allow you to sell more products and make more money. There are some people thinks that just by having affiliate links on their website will bring them good profits. It is true that some affiliates do make good money this way, but many still believe that it is more effective to use a strong marketing campaign in order to be successful. Affiliate marketers who treat their online visitors or customers as friends are more successful than those who don't. Establish a relationship with customers and especially with the visitors to your website. Building a good business relationship with customers will bring that customer back again and again. 

You should also be creative. The real key to being successful with affiliate marketing is to develop a good content based website and weave your affiliate links into all your content. Providing your visitors with good, quality, and updated content will keep them coming back to your site. Affiliate marketing can be a long term profitable and successful business. Do you have what it takes to succeed?

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Adding Profit to Your Work from Home Internet Business

Adding Profit to Your Work from Home Internet Business

Word Count:
529

Summary:
Internet websites are often developed for personal or business use.  What once may have been considered a personal site may now even be used to make money.  Affiliate programs, commonly referred to as associate programs, are a way for website owners to make money through internet marketing.

Keywords:
work from home internet business, affiliate programs, create wealth online, create wealth, home employment

Article Body:
Many individuals, from all walks of life, are making the decision to work from home.  There are an unlimited number of work at home business ideas; however, the internet has the most potential.

Internet websites are often developed for personal or business use.  What once may have been considered a personal site may now even be used to make money.  Affiliate programs, commonly referred to as associate programs, are a way for website owners to make money through internet marketing.  Affiliate programs work by connecting people to another website.  There are a wide number of well known national companies who use affiliate programs to increase the traffic to their website. 

Individuals who have their own website will generally display a banner or link to a certain website.  The linking website is often a business that sells something.  Affiliate programs are profitable to website owners because whenever an internet user signs up for something or buys a products, they are paid commission.  Affiliate programs are an effective marketing technique that offer benefits to everyone involved.  Website owners are paid for their participation and the businesses on the other end are promoting and selling their products.

Deciding to participate in an affiliate program is a fairly easy process and can sometimes involve little work.  If you are a website owner, the more work you do on your website, the more likely you are to receive affiliate clickers.  This is due to search engine optimizations.  Many articles or topics inside a website contain keywords that search engines may pick up.  If an individual is searching for information on popular children's toys and your website has articles or information concerning them, they may be linked to your site.  Internet users love to see new articles, information, or products.  For this reason, constantly updating your website may bring in new visitors and also keep existing visitors coming back.

Developing a website can be for fun or a part of home employment.  Home employment is on the rise and many individuals are making the decision to work from their home.  Home employment allows parents, elderly, or disabled individuals to work from the comfort of their home.  Although these individuals are common work from home people, just about everyone has the ability to work from inside their home.
 
A work from home internet business can including selling merchandise or offering a service.  For instance, many individuals sell homemade or wholesale merchandise or some offer their web design or writing skills.  Affiliate programs are an effective tool in obtaining additional profits for a work at home internet business.  Although affiliate programs are used and are widely popular among internet businesses, they are also successful with personal websites.  Blogging has greatly increased in popularity.  In fact, a large number of internet users have a blog.  It is possible to link up affiliate programs with a blog. 

Affiliate programs are becoming extremely popular among website owners or bloggers.  It is a fairly simple way to acquire additional profits through an existing work from home internet business.  It is great programs, such as affiliate marketing programs, that allows many individuals to successfully work from home and make a profit.

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How To Make Your WebPages Easily Become Unique Without Using RSS Feeds From Other Websites

How To Make Your WebPages Easily Become Unique Without Using RSS Feeds From Other Websites

Word Count:
622

Summary:
In order to provide unique contents on your website, you can use RSS feeds from other websites. This article contains a different technique to provide unique contents using a reciprocal linking software.

Keywords:
unique content, website content, content building, linkmachine, link pages, reciprocal linking software

Article Body:
If you have been online for a few months, you must have heard about these two issues: "Content is King" and "Search engines don't like duplicate contents". One of the easiest way to provide contents for your site visitors is by using private label  articles. Unfortunately, if you only use this strategy you will have problems to face with the second issue.

That is why many affiliate businesses that set up a new website for each member are often unable to make a top showing in the search engine results. There are too many similar contents.

In order to create a site that search engines will consider as unique, you will need to change a significant amount of information. You can do this by changing your web page title, meta tags, introducing a new paragraph and inserting links or editorial blocks within the article body.

Currently webmasters use different ways in order to make their webpages seem unique in the eyes of search engines. Many of them use RSS or product feeds from other websites.

But now you can try another technique. If you have used reciprocal linking strategy to drive traffic to your website, I believe you know the linkmachine, a reciprocal linking software. The main purpose of this free script is to help you trade links with other webmasters. But after you have finished reading this article, you can use it to make your webpages unique.

LinkMachine has a powerful feature where you can build different webpages for different categories. Moreover, this feature is different from most reciprocal linking software out there. With LinkMachine, you can use different templates for different categories.

The templates are highly customized. You can even use your own templates. That means you can put different Meta Tags, articles or any other type of contents on different link pages!

Another distinctive and advantageous feature is that you can choose to have your link pages with .html or .php extensions. Remember that a web page with .php extension is more customized than .html.

To make this concept clearer, it might be better if you visit . Take a look at the link section and you will find that on the top of all link pages there are different short descriptions. Of course you can put articles or any other type of content on the link pages to replace the short descriptions.

There are other advantages if you employ these techniques:

1. Your link partners will be more happy to trade links with you, because they know that their link will not be inserted on deep burried link pages. Not many webmasters want to exchange links with you if your link pages look like a link farm.
2. You don't have to worry with the copyright issue because the link title and description submitted by your partners are really unique.
3. Compared to other websites using RSS feeds, your website that uses this concept is more focussed. You will not meet unrelevant keywords on your webpages. You have a total control of the contents. You can approve or disapprove any link request. If you want you can tell your link partners to submit their link title or description with particular keywords.
4. You can get inbound links from other relevant websites that link directly to each webpage.

Other important tips you should take into consideration are:

1. Limit the number of links you want to put on a web page. Don't worry, you can do it easily with LinkMachine.
2. Although LinkMachine offers an automatic reciprocal linking feature, it is better if you don't use it. You should keep each webpage from containing unrelevant keywords.

Finally, make sure that your hosting supports the script. LinkMachine requires PHP 4 to operate.

Happy trying...

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Don't Build That Website

Don't Build That Website

Word Count:
690

Summary:
This article is about promotional strategies for vitually every website that is designed to make profits from the onset. It is particularly important that webmasters especially online newbies think marketing before even considering building their websites. A good marketing strategy is the bedrock for success and that in itself should represent a lasting marketing mindset.In this article I have listed the basic website promotional strategies that every website should have to drive traffic to it.

Keywords:
Internet business, online business, internet marketing, strategic internet marketing, internet marketing newbies, website promotion, how to promote my website, website traffic, search engines, free listing in search engines, website promotional strategies, free traffic, keyword list, website content, pay per click, pay per click advertising, ppc, ezine, ezine directory, ezine advertising, solo ads, classified ads, sponsor ads, advertising, website advertising, links, linking strategy, affiliate marketing, affiliates, affiliate program, affiliate software, website visitors, website sales, marketing tools, affiliate marketing tools, write press releases, offline advertising

Article Body:
It never ceases to amaze me how often new webmasters set about their online business at the start without actually having clearly defined strategies on how to market and promote the website and the product.

Now this article is for internet marketing newbies, so the strategies for website promotion are fairly basic therefore experienced internet marketers are under no compulsion to proceed.

If you are a newbie, however, please pay attention as these website promotional strategies are what you will need to employ over and over again every time you have a new product to promote. Apply these basic techniques and the bedrock of success is laid for you.

Remember, no traffic, no sales.

Free listings in Search Engines: Everyone loves to get something for free. The same applies to free traffic.
Consider building a keyword list related to your product before you build your website. This way, you write your website content crafting in those keywords for which the site needs to be optimised. Don't overdo it though as the search engines are becoming too smart and may think you are attempting to trick them. The more pages you have, the easier it is to have your site optimised for your chosen keywords.

 Pay Per Click Advertising: Here the search engines list your site based on your bid for a particular keyword(s). Your position in the search listing strongly depends on how much you are prepared to pay for those keywords and the bidding price  is also dependent on the popularity and competitiveness of your niche. This Pay Per Click (PPC) listings are the ones you see on the right side of your screen in the search results in, for instance, Google and Yahoo who now own Overture.
It's always a good idea to know your website statistics especially conversion rates to determine how much you will be prepared to pay for those keywords – what I call your bid price affordability. This way you don't operate your PPC Campaign at a loss.
Know Your Numbers!

Ezine Advertising: You search for popular ezines (these are electronic magazines or newsletters) in Google or Yahoo by entering Keywords 'ezines directory'.
Visit these directories and look out for ezines that fit your products and also the subscription base of those ezines. You then choose to place Solo ads, Sponsor ads or Classified ads on ezines of your choice at an agreed price. The choice of which type of Ad and what ezine(s) to place your Ad would depend on your personal preference and your budget as well.

Linking Your Website: You need to set out linking strategies that can boost your business in two ways. First is that the more links you have, the more the search engines will rank your site and consequently your position in the organic search engines. Secondly, you get traffic deservedly from your link partners website. I'm sure you will welcome targeted free traffic from any source.
 
Affiliate Marketing: Affiliate program are a great source of free traffic and income at no cost to your good self. Affiliates are business partners who sign up to sell your product for an agreed commission. You can make a fortune on the internet from a great product if you have tons of affiliates working for themselves and you. An affiliate software is necessary to track your affiliate sales, visitors. Don't forget to provide your affiliate with marketing tools and training materials to assist them.

Offline Advertising: This is quite often ignored. Just because your business is online does not mean you cannot generate traffic offline. You will be surprised at how potent this weapon can be. Write Press Releases about your product, Product review etc and send it to editors of newspapers and magazine. The one I love most is what we refer to as web ad. Here you use classified ads in newspapers and magazines to drive traffic to your site.

These are basic strategies you must have mapped out before commencing work on your website. This way you can start marketing the very day your website goes live.
Always think marketing first.
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A Business Directory Just Isn't Enough Anymore!

A Business Directory Just Isn't Enough Anymore!

Word Count:
864

Summary:
Do you own a business directory? Are you having a tough time beating your competition? This article will help you towards leaving your competition far behind.

Keywords:

 

Article Body:
A Business Directory Just Isn't Enough Anymore!

Do you own a business directory? Are you having a tough time beating your competition? This article will help you towards leaving your competition far behind.

The idea here isn't about getting as many business directory listings as possible. The idea we need to create is about more community within your directory.

I always like using a "saying" I learned from network marketing: "I would rather utilize 1% of a hundred people's effort, then utilize 100% of my own to market my business." If you keep this in mind, there is nothing you can't be successful at.

With that in mind let me be quick to point out that, I am not talking about creating an affiliate program. Those come a dime a dozen and can be bought. What we need to do is create something larger than ourselves. I am talking about taking our directory and improving everything involving people.

GENERAL DIRECTORIES ONLINE:

For these types of directories, it gets a little harder to create a community people can relate to. This is only true simply because the more broad your audience/visitors are, the harder it is to target your resources.

Here are some ideas you can use for a general directory:

- Create a blog and use it to feature some new listings within your directory. Maybe even offer a review of some kind.

- Offer the ability to add a logo or image attached with the listing in order to personalize it more.

- Give people the ability to submit more information than most of your competing directories out there.

- Make sure to include a detailed search function.

- Create an online questionnaire on tips to improve the directory. Use these tips right away.

- Email everyone within your directory maybe once a month outlining all of the new listings posted online for that month.

- Make sure to have a "news" page so that visitors can see what's new.

I think you get the idea now. The whole point is, there is no limit as to how you can expand "around" your directory listings in order to increase the value of your directory online. The more you give back to people, the more they might tell their friends about your directory.

TARGETED TOPIC RELATED DIRECTORIES:

Whether your directory is targeting the local business community or you are targeting the international health community, having a directory that is more content specific will make it a lot easier to create a community based website.

Here are some ways to better your targeted directory:

- Create a forum detailing all of the topics within your directory so that people can discuss issues or tips within those categories. For ex. If you own a local business directory, create a forum to allow local business owners to discuss business related issues, hot commercial real estate properties, special deals on office equipment, etc.

- Create a news section that outlines some local news & events within your community. This will especially help to bring more local visitors to your directory and expose your listings further.

- Offer weather & traffic reports within local community directories.

- Add a feature page where you actually interview one directory member (maybe once a month). This will help people to get more familiar with the members of your directory and it will also help promote your directory. People who are submitting to your directory may only submit just for the chance to get interviewed about their service/product/expertise.

- Add a blog with your experiences related to the topics of your directory. This will help in two ways:

 1) People will be able to relate to you and feel more connected with you.
 2) People will begin to respect what you are doing and may tell more people about your directory since they are starting to feel that your directory is more people oriented instead of just simply getting the most listings in the world.

- Add related tips to the industry. The internet is full of reprint articles for your website. I am 99.9% sure you can find articles related to your industry. Maybe start a newsletter for members of your directory and send them tips on their industry. Who doesn't want to learn more about their industry!?

In Conclusion:

As you can see from above, by simply taking some ideas here, and implementing them within your directory, you will be well on your way towards creating a more community-based directory. This is very important these days as more and more directories like yours are popping up everywhere.

Let's not forget about search engines. They too are increasingly rewarding communities more than they are rewarding simple directories online. The more resources and content you add around your directory listings, the more valuable they become in the end and the more traffic you will get.

The more valuable your listings are, the more visitors will be willing to come back from time to time and possibly tell their friends about it. You never know what will make it or break it but, all we can do is try our best to increase the value of our increasingly popular online community.

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Are Those Biz Opportunities Legit?

Are Those Biz Opportunities Legit?

Word Count:
528

Summary:
What is the best way to know if the business opportunity that you are considering is legitimate? The world is full of people who are out to take advantage of you. There is no fool proof way to know if the opportunity is legitimate but there are clues to look for that can help you decide for yourself.

Big, red lights should go off in your head if you are required to pay for a business opportunity. A pyramid scheme is definitely illegal. Participation in this type of scheme ...

Keywords:

 

Article Body:
What is the best way to know if the business opportunity that you are considering is legitimate? The world is full of people who are out to take advantage of you. There is no fool proof way to know if the opportunity is legitimate but there are clues to look for that can help you decide for yourself.

Big, red lights should go off in your head if you are required to pay for a business opportunity. A pyramid scheme is definitely illegal. Participation in this type of scheme could land you in jail. Any business opportunity that has an upline or downline probably is shady and should be avoided.

Business opportunities that use certain words may not be legal. You should be cautious of advertisements that include the words: tiers, unlimited income potential, easy, no work, big money or quick. Any business opportunity that promises a get rich quick promise is probably not legitimate. Success goes hand in hand with hard work.

One good way to safe guard against a bad business opportunity is to research the company. The Better Business Bureau is one of several organizations to monitor companies. These companies will let you know if there are bad reports on a company you are investigating. If a legitimate home base business is just starting up, they might not be exactly reliable.

If a company requires you to buy their information or require you to dial a 900 number, they may not be entirely legitimate. A company that doesn't have a large enough budget to send you free information is one that you want to avoid. A legitimate home based business should not require payments up front.

Your legitimate home based business opportunity should be something that you can be passionate about. Interests and talents will help further your business. There are several business opportunities that enable you to make considerable money with low or no overhead costs.

The Internet now allows you to start a legitimate home base business opportunity. This service gives you the opportunity to reach many people that you normally would miss. Millions of people search the Internet daily for legitimate home based business opportunities. By using a little caution you can explore many opportunities to try the one that is right for you.

Deciding to take advantage of a business opportunity can be easier said than done. Some of these opportunities require licenses and certifications. The best way to check out the requirements for a given opportunity is to call the state licensing board. Other research that you may need to do is to see how the business will work with other people in the same industry. By using other people's experiences you can create profits in the future.

Wading through the available legitimate home based business opportunities can be overwhelming. There are many ways to make money from home. Remember not all these opportunities are easy or legitimate. No job is right for everyone. The key to finding what is best for you is to look inside yourself and see what you would like to do. Research many different opportunities and you will be rewarded spiritually, emotional and financially.

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The Best Ways For Writing A Great How-To Articles

The Best Ways For Writing A Great How-To Articles
Word Count:
689
Summary:
There is no end to the subjects you can write about and you can use any style you wish. However, it has to be something that people will want to read. "How to" articles are very popular with both website owners and readers and can be a great way to get your article marketing campaign underway. Basically, the purpose of a 'how to' article is to explain to a reader how to do something.

Keywords:
article, reader, write, task, articles, to article, read, how to article, article marketing, sure, headline, writing,

Article Body:
There is no end to the subjects you can write about and you can use any style you wish. However, it has to be something that people will want to read. "How to" articles are very popular with both website owners and readers and can be a great way to get your article marketing campaign underway. Basically, the purpose of a 'how to' article is to explain to a reader how to do something.
If you are using article marketing to help drive traffic to your website you will need to come up with ideas for articles that people will want to publish and read. The quality of articles found on article directories can vary significantly so it is important that yours are among the best available for your article marketing campaign to be successful.
So let's get started. When you are writing a "how to" article remember that you are the teacher so write in an authoritative tone. You are sharing your expertise with someone who may have little knowledge of the subject at hand. So keep your writing style simple and your instructions clear.
Of course, you will have to have a good knowledge of how to do the task yourself before you can think about instructing anyone else how to do it, so stick to what you know. There are many possibilities. If you have experience in networking you could write a 'how to' article on how to set up a router at home, or if you love cars you could write an article on 'how to service your car'. There are endless possibilities for 'how to' articles, in fact you are reading one right now.
Also, you must start at the beginning and work through the task step by step. Sometimes it may be beneficial to use bullet points to help give the impression that it is a step by step process. Alternatively you can link the steps with words like 'next', 'and then' or 'now'. If you are new to writing the bullet points option might be best for you as it keeps things simple, and helps you avoid complex grammatical structures.
As you write, re-read your text every few paragraphs, and try to read it from the reader's point of view, assuming they know nothing about the task at hand. As an expert on the subject it can be too easy to make things over-complex because the task is second nature to you. Try to imagine you are doing it for the first time and instruct the reader accordingly. Going back to our previous example, will the reader actually know what an ethernet cable is, or what a router is for that matter?
If a particular stage in the task is complex you may want to repeat the instruction, or ask the reader to check their progress so they are sure they have followed your instructions successfully.
With longer articles it is important to do this regularly so the reader does not lose track. Summarize what they have done so far, tell them what should have already been achieved and ask them to check that everything is as it should be. If a reader finds that the project does not look like what you have described, they can then retrace the last few steps and see where they went wrong.
If you work through your article in this manner you should be left with a clear, concise 'how to' article that takes the reader through each step of the project to completion. Read it again, at least twice, to make sure that it is well written and that instructions are clear. Wrap up with a concluding paragraph congratulating the reader for a job well done.
And finally, the icing on the cake, the headline. This does not necessarily have to be done at the end. It can be done before you write the article but you may find that headline ideas will come to you as you write your content. Be sure to spend some time perfecting your headline as this can be the difference between the success and failure of your article.

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Fueling The Ideal - Marketing With Articles

Fueling The Ideal - Marketing With Articles
Word Count:
1255
Summary:
Learn how this work from home mom made her dreams come true by marketing with articles.

Keywords:
work at home,mom,dad,employment,job,marketing with articles,business,entrepreneur,grow,telecommute,telecommuting

Article Body:
It's that time of year again ... pages of backpacks, notebooks and back-to-school clothing fill every circular that hits your mailbox.  And you're off to the races ... the races being the mall, plus every other store in between.
You're in the same spot you were last year this time, getting ready to head off to work while your kids head off to school. Back to hugging them goodbye in the morning and seeing them just long enough in the evening to say I love you and tuck them in.
Wouldn't it be fantastic if the easier schedule of the summer lasted all year long?  No more spending all your hours away from your kids just to earn enough money to cover the essentials and pay daycare?
Take it from someone who knows both sides of the deal here and believe that there's no time like right now to make the transition from the regular grind to working from home.  As the proud Mom of a 2005 honors graduate who's heading off to college soon, I know first hand what a major impact working from home has had on his success.
When my son was very young, I worked a full-time job away from home, plus at least one part-time job on weekends.  This meant that my son was in daycare while I worked.  As a single parent who didn't receive child support (for years) though, I had no other choice.
A few years later in the 1990's, I decided there had to be a better way so I started a part-time medical billing service from my home.  This allowed me to give up the outside part-time job and gave me the practical means of earning the much-needed income.  Best of all, it gave me the priceless opportunity to take care of my son while I worked.  I quickly saw that I was onto something great here ... what a concept!
I moved from the east coast to California with my son in 1995 where my first full-time job was with a consulting firm co-owned by a professional speaker.  After some negotiations with my boss, we entered into an agreement by which I would work mornings in the office, leave to pick up my son from school in the afternoons and work from home the rest of the day.  It worked out incredibly well ... so well in fact, that in 2000, I decided to leave the consulting firm and start my own full-time home based virtual assistant business.
Starting from scratch, I knew that gaining exposure for my business was essential if I wanted to be successful in my new venture.  I also knew that traditional forms of marketing are very expensive and quickly gobble up the profits, particularly in the early stages.  However, I also remembered a technique that I used successfully for my former employer.
Besides being a consultant and professional speaker, he was also an author, so his goals included increasing his number of speaking engagements and selling more copies of his books.  He hoped to accomplish these goals by establishing himself as an expert in his industry, which meant having his work published by every major magazine in his field.
Committed to accomplishing his goals, he gave me a list of those publications, so I drafted a query letter based on one of his story ideas and e-mailed it to the editor of one of the magazines.  The editor responded in short notice and offered my employer an article assignment.  They published my boss's article soon afterwards and featured it on the cover of the magazine, producing an onslaught of calls to the office!
Writing and submitting that one article produced several paid speaking engagements.  This new marketing intrigue fascinated me, so I fine-tuned my article submission process creating logs and checklists, and within a few months, my boss had accomplished his goal of publication in every magazine on his list! 
Even online and in-print publications we hadn't contacted began calling and e-mailing in request of articles.  The results of writing and submitting articles was so successful that we put other major marketing techniques on hold so my boss could travel to his paid speaking engagements.
As my interest and experience grew in this area of marketing, I knew that if it worked for my boss that it would work for other professionals as well.  Soon, I was earning over half my income handling article submissions for other professionals.
Then I realized that if this technique worked for other professionals that it would work for me too in building my own business.  And it has worked for me!
This same marketing technique, which I call marketing with articles, has been the success behind my own business.  I've used it to expand my client base and build my virtual assistance business into a solid income-generating company, which has allowed me to work full-time at home for the past five years. As my son is getting ready to leave for college, my personal goal now is to help other parents be successful in achieving their career goals while living the dream of staying home with their children.
The concept of marketing with articles does not require a professional writer.  Anyone can be successful in building their business and gaining credibility as an expert in their industry or area of expertise by writing and submitting free reprint articles to online and in-print publications.  The key to success is in reaching your target audience with resourceful information that is valuable to them.
Editors of both online and in-print publications are in constant demand of quality content for their readers.  They have a continuing need to publish content that appeals directly to their target audience, which is where you come in.  By writing and submitting free reprint articles to publications that reach readers in your market, you have the opportunity to establish yourself as an expert and gain a generous amount of exposure for your business.
True, you aren't earning money for actually writing the articles, but you are earning a huge payoff here.  Not only do you establish your credibility as an expert in your industry or area of expertise, but you    earn significant exposure for yourself and your business.  Most editors will include your byline with your articles, which gives you the opportunity to include your name and contact information, plus the URL of your web site.  Readers come to recognize your name and relate it with certain topics.  The more articles you write and submit, the more exposure you gain!
The marketing with articles technique helped turn my dream of working from home full-time into a precious reality that has made a positive impact for both my son and me.  As he goes off to college, he'll be leaving with all the benefits of having had a mom who found a way to support him financially without the high cost of being away from him all day.  Me, I'll have the benefit of knowing that the bittersweet wind I'm putting beneath his wings comes from my deepest desires for his complete success!

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Block websites on your computer

Block websites on your computer
Word Count:
590
Summary:
WebAllow software improves your computer security, protects your kids, motivates students and increases employees performance and productivity by blocking internet access to all but selected and approved web sites.

Keywords:
block website, block websites, block internet access, internet parental control, parental control software, parental control, restrict internet access, filter internet, access control software, access control, internet access control, spyware

Article Body:
Broadband Internet connectivity is so common these days that almost no one has a second thought about connecting to the Internet. Connecting is easy, but what if you need to control or restrict the ways in which the Internet connection is to be used? Sure enough, widespread availability of unlimited, unmetered Internet connections has its pros. But what about the contras?

Everybody is talking about nowadays how fast their connection is. Fast and unlimited maybe fine for the most home users, but this is not necessarily the same for work or study environments, public places, or specific age groups. The Internet contains enough threats such as spyware and viruses to make you wish to restrict access to certain resources. A virus can corrupt or destroy information on your PC, causing you spending days to recover data. Spyware steals your personal information and slows down your computer's performance, making it a pain to work on. While it is usually possible to fix a PC contaminated with spyware and viruses, it is much safer and easier to prevent the infection in the first place – by restricting the browsing to the list of known, safe Web sites.

Restrict Internet browsing in Internet Explorer to the defined list of safe Web sites with Ashkon Software WebAllow ! WebAllow prevents electronic infections by block access to all but selected preapproved Web sites in Internet Explorer, effectively protecting your computer from spyware and viruses. If a user on your computer tries to access a website that is not on the list of allowed sites, she is redirected to a Web page of your choice to inform her about your access restriction policy.

While viruses and spyware sound familiar enough, Internet threats are not limited to those. The Internet offers a great variety of resources that are not always appropriate for your audience. Online computer games may be fine for the kids, but they can occupy the employees' attention in an office. Online chats, forums and blogs are popular among students and office employees, occupying their time and taking away from their study or work – wasting valuable time. Finally, while certain Web sites may be appropriate for adults, these same sites are not likely to make you smile when accessed by your children due to coarse language or adult content.

Use WebAllow at home to block all but kid-safe Web sites on your home PC. Use it in the office to prevent your employees wasting their time playing computer games, chatting on the forums or reading breakdown news. Use the same product in the school, college or university to concentrate students' attention on their study by only allowing access to their online class materials. Install WebAllow in a store or in a library and allow your customers to access your book or product catalog and nothing else. Do not let your computer users misuse Internet connection with WebAllow!

When installed, WebAllow is easy to configure by the administrator, and impossible to disable or uninstall by the regular users. It embeds into Internet Explorer and makes it impossible to visit Web sites other than defined. WebAllow is light on memory and disk space, and is perfect to be used on any computer type from powerful workstations to public computers with small memory and hard drives.

Once configured, WebAllow requires absolutely zero administration and runs completely unattended. WebAllow will improve your personal privacy and computer security, protect your kids, increase employee performance and motivate students. Download evaluation copy for free at

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Affiliate Revenue: Client Relations

Affiliate Revenue: Client Relations
Word Count:
400
Summary:
When you develop a business that is ultimately released to other site owners in an affiliate program you can assist your affiliates by providing some tips on how to develop a customer base for your product. In the process you can help them improve their effectiveness in selling while enhancing your bottom line.
The use of an 'affiliate member' area on your site can help your affiliates understand you are willing to help them become successful.
Some of the tips you may w...

Keywords:
affiliate marketing,affiliate programs,internet marketing,site promotion

Article Body:
When you develop a business that is ultimately released to other site owners in an affiliate program you can assist your affiliates by providing some tips on how to develop a customer base for your product. In the process you can help them improve their effectiveness in selling while enhancing your bottom line.
The use of an 'affiliate member' area on your site can help your affiliates understand you are willing to help them become successful.
Some of the tips you may wish to pass along include…
* Develop an Ezine – The use of an ezine can assist an affiliate in list building and can help them provide solid information to their site visitors. If possible you should consider developing a series of articles they could use in the promotion of your product or service.
* Product or Service Reviews – Encourage your affiliates to test the product fully and then develop a personalized product review they can post on their website and make available in their ezines. The personal touch from your affiliates will go a long way in the endorsement and subsequent trust site visitors may have in considering the displayed product or service.
* Affiliate Enhancement – You should consider making bonus informational items available for affiliates who have achieved a certain level of salesmanship. Once a sales plateau has been reached use an autoresponder to deliver an access code to the affiliate alerting them to an ecourse or eBook they are now entitled to that will assist them in enhancing their online marketing.
* Top Tier Perks – For the affiliate sites that perform the best you might consider the purchase of advertisements in targeted ezines that promote the product through the top affiliate of the month.
* Encourage Feedback – Make your affiliate relations as important as customer relations. Encourage your affiliates to interact with you by asking questions and providing input. You may be surprised at the positive ideas your affiliates may provide that may supply added growth to the overall network.
By giving your affiliates substantial tools to develop their affiliate sites you stand a better chance of retaining that affiliate and assisting them in their ability to sell your product. In essence you become a mentor and cheerleader. If everyone has done their job the partnership allows both you and your affiliate to see the arrangement as a winning proposition.
In the end, it's what both of you really want.

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About Audio Conference Calls

About Audio Conference Calls

Word Count:
452

Summary:
The world is getting smaller by the minute. How so? With the advancements in technology and communication, even people from opposite ends of the earth are able to transact business and talk in real time, without having to go face to face and meet personally.

Because of these developments, businessmen worldwide no longer find the need to travel from country to country just to meet a particular offshore site manager for a weekly status report. All they need to do is connect ...

Keywords:
Audio Conference Calls, Audio Conference Call, Audio Conference Calling, Conference Calls

Article Body:
The world is getting smaller by the minute. How so? With the advancements in technology and communication, even people from opposite ends of the earth are able to transact business and talk in real time, without having to go face to face and meet personally.

Because of these developments, businessmen worldwide no longer find the need to travel from country to country just to meet a particular offshore site manager for a weekly status report. All they need to do is connect to the Internet and, presto, the job is done.

There are many kinds of communication tools we can use to talk with other people in different locations. Some communication devices allow for audio conferencing, for instance, while others support video streaming in real time, to allow participants to view each other during an online transaction.

They can have as few as two to as many as a dozen participants. And because technology is advancing every minute, before we know it, they might soon be able to accommodate hundreds of people all at once, as in a plenary. Congressmen might soon find it useless and tedious to meet in one session hall to make legislative decisions (though it is hoped that this does not happen, because they hold the future of the country in their hands and would more likely make better decisions if they are face to face).

Some audio conference call features only allow some people to listen in to a particular conversation. This usually happens during status checks or monthly reports, which do not really require much participation from everyone. This kind of audio conference call enables a person to listen, but does not allow him or her to talk.

Meanwhile, there are audio conference calls that allow all participants not just to listen in but to join in on the conversation, as well. This usually happens in board meetings where not all directors are in the same room. Directors are able to give their inputs about a certain issue even if they're thousands of miles away from the actual meeting itself.

Families can set up virtual reunions using audio and video conference calls at a much lower cost, compared to traveling from one place to another, which can be both physically taxing and heavy on the pocket. Audio and video conferencing are practical and cheap alternatives to face to face meetings and deals.

The huge advancements in the telecommunications in the last decade has improved the quality of local, as well as, global communication for all of us, from cell phones to global video teleconferencing we all have learn to expect only smooth operations and fast solutions from the communication leaders in the market of conference calls.

 

Ways To Indirectly Get To The Top Of Search

Ways To Indirectly Get To The Top Of Search

Word Count:
451

Summary:
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.

How do you do this? Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to then advertise on those web sites.

The most expensive way would be to buy ad space on those web sites. I...

Keywords:

 

Article Body:
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.

How do you do this? Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to then advertise on those web sites.

The most expensive way would be to buy ad space on those web sites. If you don't want to spend any money, you could use the ten strategies below. These strategies may not apply to every web site.

1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages.

2. Ask the web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in the free ebook.

3. Submit content to their web site. You could write articles for their web site and include your resource box and link at the end of the article. If they publish it, you'll indirectly be at the top of the search engines.

4. Write an excellent article review of their web site, products or services. Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it.

5. Ask the owner of the web site if they would want to trade advertising. If you don't get as much traffic as they do, you could throw in some extra incentives.

6. Propose a cross promotion deal with the web site. You both could promote each others products or services together in one package deal. This means a mention and link back to your web site.

7. Give the web site a testimonial for their product or service. Include a little text link for your web site with the testimonial. You never know; it could end up on their ad copy.

8. Post your advertisement on their free classified ad section on their web site. You want to be sure you have an attractive headline so they will read your ad.

9. Post your text link on their free-for-all links page. You want to go back and post your link regularly so it stays towards the top.

10. Sign their guest books. You could leave a short compliment about their web site on their guest book. Just include your signature file and link at the end of your message.

 

Ways To Build Links To Your Site

Ways To Build Links To Your Site

Word Count:
475

Summary:
If you want to driving traffic to your website, one of the most important SEO tactics is link building. Link building can help to increase your ranking on popular search engine like Google and Yahoo and can also help you to increase your amount of referral links to your site. There are a variety of different ways that you can build links to your site, but you want to make sure that you use the most effective methods possible. The following are four of the best ways to build l...

Keywords:

 

Article Body:
If you want to driving traffic to your website, one of the most important SEO tactics is link building. Link building can help to increase your ranking on popular search engine like Google and Yahoo and can also help you to increase your amount of referral links to your site. There are a variety of different ways that you can build links to your site, but you want to make sure that you use the most effective methods possible. The following are four of the best ways to build links to your site.

Online Directories

One of the best ways that you can build links to your site is by using online directories. There are a variety of different directories that allow you to submit your site pages to them. Some directories may be free, while others will charge a fee to list your website on it. It is also important that you have your website listed in the right category as well so you will bring targeted traffic to your website.

Press Releases

Another great way to build links to your website is to submit press releases to the media about your website. You can use press releases to present great information about your site to the online world, and there are many free press release directories to choose from. You can also submit press releases to other press release directories for a small fee as well. This will help to drive more traffic to your site and will also provide you with even more referral links to your site as well.

RSS Feeds

You can also use RSS feeds as a great way to build links to your site as well. This allows you to have your content on other websites by using an RSS feed. You can have your RSS feeds appear on other sites that relate to your site so you can send targeted traffic to your site. This is also another great way of building links so that your site will rank better on the search engines.

Related Websites

Yet another great way to build links to your site is to get your site linked on another website. This is not also the easiest thing to accomplish, but sometimes you can find sites that are willing to do a link swap with you. A link swap allows you to put up someone else's link on your site, and in return they will put up your link. This is an excellent way of building links if you can get other website owners to agree to it.

Your ability to build quality links to your site can actually result in the success of your online business. Build a great deal of quality links to your site, and it will improve your search engine rank, which will in turn improve your business.

 

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Small Business and the Economy

Using Landing Pages to Turn Visitors into Buyers

 

Using Landing Pages to Turn Visitors into Buyers

Word Count:
732

Summary:
When a prospective client uses the internet to search for a product, he or she usually types a keyword or a phrase into a search engine and uses the results to find what he or she desires. If your ad is among those listings, you therefore have a much better shot at having prospective clients visit your website to find out what information you have, and what you are offering.

Keywords:
search engine optimisation

Article Body:

When a prospective client uses the internet to search for a product, he or she usually types a keyword or a phrase into a search engine and uses the results to find what he or she desires. If your ad is among those listings, you therefore have a much better shot at having prospective clients visit your website to find out what information you have, and what you are offering.  However, just because they have found your site, doesn't mean that he or she will buy from you.  It depends on if you have taken the right steps to persuade them to shop with you.

To convince visitors to buy something, one of the most effective steps that you can take is to create a landing page which is designed specifically to encourage them to click the "buy now" button that you have made available. Landing pages have been found, today more than ever before, to be among the most effective sell tactics on websites.

Even if you don't manage to sell anything, your landing page can also encourage visitors to sign up for a free newsletter that will be compelling and frequently remind them of your company, and what your company is selling.  This way, when they do want to make the purchase, your company will be the natural option for shopping.

In fact landing pages are considered to be among the most vital stages that, when missed, can lead to the largest percentage of lost potential sales.  After all, one of the most important part of your marketing strategy is to send targeted traffic directly to the part of your site where they can buy.  Therefore, landing pages are the direct solution to that need.

To make your landing page most effective, there are a few important steps that you can take:

1. Don't send your visitors to your homepage.  This may sound strange, since your homepage is really the hub for the rest of the pages on your website.  However, though it may seem like the natural place to start visiting your website, it has not been designed to create the sense of urgency to "act now" and make the purchase.  It has only been designed to move the visitor around the rest of the website.  Without immediately creating that sense of urgency, you immediately lose a good deal of the potential that you had to start with.

2. Build a sense of trust.  This should start as soon as possible on your landing page.  Though the main purpose of the landing page is to encourage a purchase from your visitor, you need to show them that they are not being rash by acting right away.  By building trust, you give them a sense of security with the decision to make the purchase.  This can come in the form of a guarantee or warranty.  This will allow them to make the decision right away, knowing that if they have made the wrong choice, there is an "out", and they aren't stuck with their mistake.

3. Ask for a purchase. Be direct with your visitors and use your landing page to ask flat out for the purchase.  However, this doesn't mean that you need to make a hard sell that pushes visitors away.  Instead, use the right techniques, that primarily include these three:

• Use strong action words
• Minimize navigational options
• Place all of your strategic selling information at eye level, before the place where the visitor will need to scroll down to see it.

4. Remember the basics of making a sale.  These same basics of selling have been known for over a hundred years and haven't really changed much.  They are tried and true, and work even with the internet to apply them. They include the understanding of why people choose to buy from you.  These are:

• That it is a logical decision
• That they trust your company
• That they have a desire or a need for your product.

With these steps, and the right landing page, you'll have everything you need to convince your visitors to not only use your site for its information and content, but to make their purchase, and to do it right away.  You'll convince visitors that the time is now for buying your product, and that they can feel safe in making a decision right away.